COCA COLA Coca Cola is arguably the most recognized brand in the world – yet, they still need to promote their brands and support the heritage and equity established in the Coca Cola name. In a market where they were not #1, Coca Cola needed to earn market share, improve relations with its distributors and launch new brands. Mama Media secured Title Sponsorship of a group of radio stations’ Summer Event Cruisers. Coca Cola appreciated the combination of direct-to-consumer sampling with radio exposure to achieve their objectives. With the logos of multiple Coca Cola brands splashed across the cruisers acting as mobile ads, an exuberant, youthful sampling team and the key summer season at hand, The Coca Cola Community Cruisers hit the streets and beaches. Before any other players in the category even knew about the opportunity, on behalf of Coca Cola, Mama Media scooped sponsorship of three new key events in Toronto’s Entertainment District; thereby locking out the competition.

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