became a partner of Coca-Cola in 2002. Lisa Vogel approached me
with an opportunity for Coca-Cola to increase our awareness through
Once the discussions began, Lisa quickly devoted herself to understanding
Coca-Cola’s strategies and objectives overall, and by brand.
As we executed the planned program, Lisa also presented other
opportunities/ future programs to further develop our present
brands as well as for our new product launches.
Not only was Lisa dedicated to making all programs successful,
she made sure all communication was clear, concise and we made
the necessary timelines no matter how difficult or tight.
Lisa has always been a joy to work with and remained calm under
all types of situations.
I highly recommend Mama Media to any company that wishes to seek
out additional media programs to increase awareness, trial, or
Area Marketing Director
of Snapple, I wanted to thank you and the team at The Moose for
an outstanding program this past summer.
Snapple was seeking a summer sampling program that would reach
young urban consumers in a cost effective and exciting manner.
The Moose network of three radio stations, blanketing Ontario’s
Cottage Country ensured that we reached our core audience of Torontonians
where they played.
The program included radio support with 60 second promotional
spots, 10 second liners and 60 second live cut-ins. This on-air
exposure dramatically helped support the Snapple brand with the
added value of giving it top-spin. The sampling program exceeded
all our expectations. Snapple was able to sample multiple flavours,
and as a result we were able to receive valuable feedback both
on the brand and individual flavours.
Attending Wakestock was vital to the program and the Moose did
so in full force. By having three teams on-site for the entire
weekend, we were able to have a dramatic presence at one of the
most significant events of the summer. The video footage that
the Moose put together brought the program to life and helped
our client understand and actually see the program in action.
Before committing to the program I emphasized the importance of
a complete, detailed wrap-up report. Again, The Moose earned full
marks. The report was a professional presentation including details
of visits by each cruiser with customer comments, pictures of
the Moose vehicles with our logos included, numerous photographs
from throughout the summer and recommendations as to how to improve
the program in future years.
I would highly recommend that any advertiser who wants to sample
to Torontonians in the summer, partner with the Moose.