Mama Media became a partner of Coca-Cola in 2002. Lisa Vogel approached me with an opportunity for Coca-Cola to increase our awareness through targeted media.

Once the discussions began, Lisa quickly devoted herself to understanding Coca-Cola’s strategies and objectives overall, and by brand.

As we executed the planned program, Lisa also presented other opportunities/ future programs to further develop our present brands as well as for our new product launches.

Not only was Lisa dedicated to making all programs successful, she made sure all communication was clear, concise and we made the necessary timelines no matter how difficult or tight.

Lisa has always been a joy to work with and remained calm under all types of situations.

I highly recommend Mama Media to any company that wishes to seek out additional media programs to increase awareness, trial, or equity.

Sincerely,
Kelly McCarten
Area Marketing Director
Coca-Cola Ltd.
Dear Lisa,

 

 

 

 

On behalf of Snapple, I wanted to thank you and the team at The Moose for an outstanding program this past summer.

Snapple was seeking a summer sampling program that would reach young urban consumers in a cost effective and exciting manner. The Moose network of three radio stations, blanketing Ontario’s Cottage Country ensured that we reached our core audience of Torontonians where they played.

The program included radio support with 60 second promotional spots, 10 second liners and 60 second live cut-ins. This on-air exposure dramatically helped support the Snapple brand with the added value of giving it top-spin. The sampling program exceeded all our expectations. Snapple was able to sample multiple flavours, and as a result we were able to receive valuable feedback both on the brand and individual flavours.

Attending Wakestock was vital to the program and the Moose did so in full force. By having three teams on-site for the entire weekend, we were able to have a dramatic presence at one of the most significant events of the summer. The video footage that the Moose put together brought the program to life and helped our client understand and actually see the program in action.

Before committing to the program I emphasized the importance of a complete, detailed wrap-up report. Again, The Moose earned full marks. The report was a professional presentation including details of visits by each cruiser with customer comments, pictures of the Moose vehicles with our logos included, numerous photographs from throughout the summer and recommendations as to how to improve the program in future years.

I would highly recommend that any advertiser who wants to sample to Torontonians in the summer, partner with the Moose.