FM ON-THE-WATER PROGRAM May 14 - September 1, 2008 (11 weeks)
The summer is hot and the water is cool; make a splash this summer
by getting on board with Moose FM On-The-Water. By combining the
strengths of radio with direct-to-consumer sampling, this proactive
program will pack a punch! Cottage Country is the coolest place
to be in the summer – not just for weather but to reach
your core target audience. The famous, the hip, the trendsetters,
are all here.
Summer in Cottage Country is all about quality, social, family-time
in the great outdoors; in other words, FUN! The Cottage Country
population EXPLODES in the summer as hundreds of thousands of
Torontonians come to play for the season. Take advantage of this
dynamic audience and reach them where they spend hours each day,
on the water. Bring your marketing plan to life by launching it
– on the water!
In recent years, advertisers including The Globe & Mail, Melitta
coffee, Wrigley’s Excel mints, and Sun-Rype 100% Juices
and Fruit Snacks have reaped the benefits and enjoyed the value
of partnering with Moose FM in this truly unique promotional opportunity.
Do something different and be where
your competition can’t be, as you enjoy category exclusivity
with the Moose FM On-The-Water program all summer.
Moose FM Cottage Country Radio Network includes: 103.3 Moose FM (CKLP-FM) – Parry Sound,
Georgian Bay, Wasaga Beach, Collingwood, Midland, French River 99.5 Moose FM (CFBG-FM) – Bracebridge,
Huntsville, Gravenhurst, Bala, Port Carling, Rosseau, Muskoka 97.7 Moose FM (CHMS-FM) – Haliburton Highlands,
Bancroft, Barry’s Bay, Algonquin Park, northern Kawartha
Lakes Moose 93.5 (CFZN-FM) – Haliburton and Minden 105.5 FM Moose FM (CFBK-FM)
Moose FM Mastercraft boats are on the water each weekend covering
the three major Lakes (Lakes Rosseau, Muskoka and Joseph). Not
only do we attend a wide assortment of on-water events and visit
marinas, but we go dock-to-dock
to personally deliver samples of your product to highly motivated,
active consumers.Nothing will communicate
the quality of your product better than putting it directly into
a sponsor, you will receive the following on EACH of the FIVE
On each station, a spot bank of 160 X 30” ROS (Mon-Sun
5a-1am) brandsell commercials (to be supplied by client) to air between June 16– September 1, 2007.
Inclusion in 10 x 30” promotional spots weekly (total
110 per station)
10 x 10” liners weekly (total 160 per station)
Inclusion in minimum of 4 x 60” live cut-ins per
week (total 64 per station)
Your logo prominently featured on both sides of three
boats (total 6 logos).
Sampling of your product or items for distribution each
Sat & Sun (and Monday or Friday of a long weekend).
Category exclusivity for this program.
Stimulate trial and interest in your product to increase sales from new and existing customers.
Reach Torontonians at
a fraction of the cost of reaching them in the Toronto marketplace.
For less than the cost of a traditional 2-week campaign in Toronto,
your product can be omnipresent in cottage country on-air AND
with intrusive promotional support for the ENTIRE SUMMER.
The cruisers add credibility and excitement when they
attend an event or retail location.
Strong visual awareness with your logo prominently featured
on both sides of each vehicle reinforces brand recognition with
Teaming up with Moose FM gets you into places/venues/events
that you may not be able to get into on your own.
By partnering with other businesses that share a similar
target audience, you will benefit from a “halo” effect
of brand equity.
Exciting and fun on-site visits will impress retailers,
help drive traffic to their venue and encourage them to devote
more attention to your brand.
Couponing from Moose FM Community Cruisers will stimulate
a strong call-to-action. Coupons may be used strategically to
improve relations with a single banner, to drive traffic to your
storefront locations, promote trial of a new brand, encourage
pantry loading, etc.
Live cut-ins from the Moose FM Community Cruisers will
bring the brand to life and allow for greater depth of communication.
Solidify brand loyalty by saturating Cottage Country on-air
and face-to-face with tens of thousands of your prospects.
Produce all required on-air elements (tags, promotional announcements).
Hire, train, and pay for all required staff in each market.
Supply on-air talent for live cut-ins.
Assume responsibility for, and costs of, placing your
logo on both sides of boat.
Cover all costs associated with the boats including lease,
gas, insurance, and liability.
Provide complete wrap-up report including list of events
attended, photographs, written summary, and CD of on-air announcements.
Supply any and all copy points required.
Provide sufficient product to sample and/or give away.
Exact quantities to be confirmed.
Supply artwork for decals.
Please contact Lisa Vogel at Mama Media for further details.
Phone: 416-488-7879 or firstname.lastname@example.org