FM COMMUNITY CRUISERS May 12 - September 1, 2008 (16 weeks)
The summer is hot and the water is cool; make a splash this summer
by getting on board the Moose FM Community Cruisers. By combining
the strengths of radio with direct-to-consumer sampling this proactive
program will pack a punch! Cottage Country is the coolest place
to be in the summer – not just for weather but to reach
your core target audience. Summer in Cottage Country is all about
quality, social, family-time in the great outdoors; in other words,
FUN! The Cottage Country population EXPLODES in the summer as
hundreds of thousands of Torontonians come to play for the season.
Moose FM Cottage Country Radio Network includes: 103.3 Moose FM (CKLP-FM) – Parry Sound,
Georgian Bay, Wasaga Beach, Collingwood, Midland, French River 99.5 Moose FM (CFBG-FM) – Bracebridge,
Huntsville, Gravenhurst, Bala, Port Carling, Rosseau, Muskoka 97.7 Moose FM (CHMS-FM) – Haliburton Highlands,
Bancroft, Barry’s Bay, Algonquin Park, northern Kawartha
Lakes Moose 93.5 (CFZN-FM) – Haliburton and Minden 105.5 FM Moose FM (CFBK-FM)
Moose FM vehicles are on the road at every major event in Cottage
Country (hundreds throughout the summer). We
even sample on Ontario’s busiest weekend traffic highways
(Hwy.400,11,28,35,69,169 & 62) Fridays or Sundays during peak
traffic times, reaching thousands of people travelling to/from
their cottage for the weekend. Moose FM Community
Cruisers will even visit your key retailers including grocery
stores, drugstores, bars, etc.
Nothing will communicate the quality of your product better than
putting it directly into consumers’ hands. What better way
to increase trial and usage than by sampling at a location where
the consumer can immediately purchase it!
As a sponsor, you will receive on EACH of
the FIVE stations:
On each station, a spot bank of 160 X 30” ROS (Mon-Sun
5a-1am) brandsell commercials (to be supplied by client) to air between May 12– September 1, 2008.
Inclusion in 10 x 30” promotional spots weekly (total 160 per station)
10 x 10” liners weekly (total 160 per station)
Inclusion in minimum of 4 x 60” live cut-ins per
week (total 64 per station)
Your logo prominently featured on both sides of each cruiser
(total 6 decals)
Sampling of your product or items for distribution.
Visits to your key retailers/dealers (to be approved and
agreed upon by Moose FM).
Category exclusivity for this program.
Stimulate trial and interest in your product to increase sales from new and existing customers.
at a fraction of the cost of reaching them in the Toronto marketplace.
For less than the cost of a traditional 2-week campaign in Toronto,
your product can be omnipresent in cottage country on-air AND
with intrusive promotional support for the ENTIRE SUMMER.
The cruisers add credibility and excitement when they
attend an event or retail location.
Strong visual awareness with your logo prominently featured
on both sides of each vehicle reinforces brand recognition with
Teaming up with Moose FM gets you into places/venues/events
that you may not be able to get into on your own.
By partnering with other businesses that share a similar
target audience, you will benefit from a “halo” effect
of brand equity.
Exciting and fun on-site visits will impress retailers,
help drive traffic to their venue and encourage them to devote
more attention to your brand.
Couponing from Moose FM Community Cruisers will stimulate
a strong call-to-action. Coupons may be used strategically to
improve relations with a single banner, to drive traffic to your
storefront locations, promote trial of a new brand, encourage
pantry loading, etc.
Live cut-ins from the Moose FM Community Cruisers will
bring the brand to life and allow for greater depth of communication.
Solidify brand loyalty by saturating Cottage Country on-air
and face-to-face with tens of thousands of your prospects.
Produce all required on-air elements (tags, promotional
Hire, train, and pay for all required staff in each market.
Supply on-air talent for live cut-ins.
Assume responsibility for, and costs of, placing your
logo on both sides of each cruiser (total 6 decals).
Cover all costs associated with the cruisers including
lease, gas, insurance, and liability.
Provide complete wrap-up report including list of events
attended, photographs, written summary, and CD of on-air announcements.
Supply any and all copy points required.
Provide sufficient product to sample and/or give away.
Exact quantities to be confirmed. It is also recommended that
some type of premium for giveaway be incorporate into the program.
Supply artwork for decals
Please contact Lisa Vogel at Mama Media for further details.
Phone: 416-488-7879 or email@example.com